The Impact section of my portfolio is where I will showcase a few of the tangible results, achievements, and contributions I have made throughout my career.
Impact and Highlights
Quantifiable Results
Increased App Downloads and Website Traffic:
Improved Employee Engagement
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Exceeded target projections for app downloads and website traffic by 70% through effective marketing strategies and platform resonance with the target audience.
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Achieved a 20% improvement in employee engagement scores over one year through comprehensive internal and external communications initiatives, including content creation and data analysis.
Business Growth
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Led continuous growth from grassroots phase to a $5 million value within the first five years by demonstrating leadership and decision-making skills in operations and strategy development.
Operational Efficiency
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Implemented process improvements using SaaS tools, saving an average of 15 hours of manual work per week and enhancing operational standards.
Enhanced Brand Visibility
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Spearheaded corporate communication campaigns, resulting in a 15% increase in brand visibility, customer engagement, and measurable campaign impact, with a focus on crisis communication and public relations.
Case Studies
Strategic Crisis Communication and Brand Visibility
Challenge: As the General Manager and Director of Operations at Compassionate Home Care, I faced the challenge of managing crisis communication effectively during COVID-19 to maintain brand reputation and visibility during this challenging situation.
Strategy: I developed and implemented a comprehensive crisis communication plan that included proactive messaging strategies, external relations management, and internal communication protocols. I also acted as the spokesperson for public relations, ensuring consistent and transparent communication across all channels.
Outcome: My strategic approach to crisis communication resulted in a 15% increase in visibility, customer engagement, and measurable campaign impact. By effectively managing crisis situations, maintaining open communication with clients and the public, and implementing proactive messaging strategies, I successfully protected the brand's reputation and enhanced its visibility in the home healthcare sector, and while many other home healthcare companies were shutting their doors during this challenging time in history, Compassionate Home Care experienced growth.
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Operational Efficiency and Team Building
Challenge: As the Executive Director of Vine and Branches Stories, I was tasked with launching a webpage and app for a nonprofit business within a short timeframe while optimizing business operations and donor relations strategies.
Strategy: I conceptualized the planning and execution of the webpage and app, leveraging my strategic planning skills to ensure accelerated development without compromising quality. Additionally, I directed a team of videographers and devised comprehensive donor relations strategies to optimize business operations.
Outcome: My strategic approach led to the successful launch of the webpage and app within four months, facilitating authentic connections and narratives. I also marketed and exceeded target projections for app downloads and website traffic by 70%, demonstrating the efficiency of implemented strategies and the platform's resonance with the target audience. Overall, my strategic thinking and operational management skills contributed significantly to enhancing communication channels, increasing audience engagement, and improving brand visibility for Vine and Branches Stories.
Project Highlights
Crisis Communication Plan Implementation
Role: General Manager and Director of Operations at Compassionate Home Care
Objectives: Develop and implement a comprehensive crisis communication plan to maintain brand reputation and visibility during challenging situations.
Strategies Implemented: Conducted a risk assessment to identify potential crisis scenarios. Created proactive messaging strategies for different communication channels. Established internal and external relations management protocols and internal communication guidelines.
Outcomes Achieved:
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Reduced response time during crises by 30%.
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Maintained a positive brand image and reputation in the home healthcare sector.
Launch of Nonprofit Webpage and App
Role: Executive Director at Vine and Branches Stories
Objectives: Conceptualize and execute the planning and execution of a webpage and app for a nonprofit business within an accelerated timeframe.
Strategies Implemented: Led a team of videographers to create engaging content. Developed comprehensive donor relations strategies to optimize business operations. Marketed the platform through targeted digital campaigns.
Outcomes Achieved:
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Exceeded target projections for app downloads and website traffic by 70%.
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Facilitated authentic connections and narratives through the platform.
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Mentorship Program Development
Role: General Manager at Compassionate Home Care
Objectives: Create and implement a mentorship program to foster professional growth and increase employee retention.
Strategies Implemented: Designed mentorship program structure and guidelines. Conducted training sessions for mentors and mentees. Monitored program progress and evaluated effectiveness.
Outcomes Achieved:
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Increased employee retention by 70%.
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Enhanced productivity by 80% through team-building activities.
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Awards
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Educator of the Week
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Employee of the Week
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Customer Service Excellence
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College Access Champion Award
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Leadership in Educational Excellence Award
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KCLD Teacher of the Week Award
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Chairman Award for Client Service
Career Milestones
Leadership Roles
Vine and Branches Stories | Executive Director
Compassionate Home Care | General Manager
Spectrum High School | Cognitive Coach, Staff Observer
Isle High School | Advisor
Revenue Growth
Founded as a grassroots initiative, our startup company has achieved remarkable success, growing into a thriving enterprise with a valuation of $5 million. We have successfully onboarded over 300 clients, established a dedicated team of 100 employees, and built a strong leadership foundation with 10 key executive staff members. Our journey from humble beginnings to becoming a market leader is a testament to our innovative approach, client-centric focus, and strategic vision for sustainable growth.
Professional Development/ Certificates
Instructional Design Principles to Create Successful E-Learning Courses | Alison
An Introduction to Agile and Scrum | Alison
Business Storytelling | Alison
Change Management: Leading Change | Relias Learning
Coaching Employees through Difficult Situations | LinkedIn Learning
Cognitive Coaching Certificate | Thinking Collaborative
Cultural Competence | Relias
Effective Communication Skills for Managers | Alison
Effective Use of De-escalation Procedures | Relias Learning
Managing Human Resources | Relias Learning
New Employee Onboarding and Organizational Culture | Relias Learning
Sales Techniques - Using Competitive Sales Strategies | Alison
Using Digital Marketing to Convert Customers | Alison
Certified Teacher (Gr. 5-12 Communication Arts and Literature) | MN Department of Education
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Address
25823 9th Street W.
Zimmerman, MN 55398
Phone
763-639-6351
